About Sell It Like Serhant

It doesn't matter what you're selling – if you know your client and your product, a good salesperson can sell anything to anyone, and no one exemplifies this better than Ryan Serhant, the leader of one of the top real estate teams in the United States. In this new series, Ryan answers the call of struggling salespeople across multiple industries who are on the brink of losing their jobs and are desperate for his expertise. With some tough love and humor, Ryan will give under-performing employees a head-to-toe business overhaul and turn them into sales machines.  

In each episode, Ryan takes a deep dive into each protege's world, using every trick in the book to become their bootcamp instructor, friend, teacher, and even customer, to help them reach their full potential. Ryan goes all in, often hilariously so, as he learns the ropes of different industries that are somewhat foreign to a "Million Dollar" broker - from learning to sell services in a waxing salon, to learning the world of high stakes hot tub sales, he will push his students, and himself, to the limit. As he tries their products and tests their sales skills, he gets to the root of what's troubling each salesperson, breaking them down and building them back up with expert knowledge and newfound confidence. Ultimately, employees will be put to the test each week when he or she will showcase their new skills in full view of their bosses and hopefully prove they can Sell It Like Serhant.